TK ELEVATOR

Videos & Motion Graphics

Ahead of the North American launch of EOX – a cutting-edge, eco-efficient elevator for low-rise buildings – TK Elevator wanted to be able to effectively market their value proposition to their audience of general contractors, building and property managers, and property owners and developers, and passengers.

Summary

Results

SUMMARY

Teaming up in 2023, Fuel BMC partnered with TK Elevator to produce a series of hype videos and motion graphics to promote EOX and help TKE refine and showcase different aspects of their value proposition. Using a combination of scriptwriting, CGI, live action shots, video editing, and sound design, Fuel BMC helped TK Elevator position their product to different segments of their audience in sleek, visually compelling video marketing content. After the initial project, Fuel has continued to work with TKE on additional video content, a broadcast package, and additional animations and motion graphics for social media.

HERE ARE SOME OF THE RESULTS...

6699.73% Increase in YouTube Plays

Videos from this campaign averaged 248,122 plays on YouTube – a 6699.73% increase from TKE’s channel average.

494k Video Views in 2 Months

The EOX Hype Video reached 422,962 plays – compared to 3,649 for TKE’s average video views.

Marketing Materials Go Global

TKE incorporated Fuel BMC's graphic design and motion graphics on their North American headquarters building and in their global marketing collateral.

Deliverables

PROJECTS DELIVERED

Below are just a few of the marketing assets we've produced for TK Elevator.

VIDEO PRODUCTION

Scriptwriting
Video Filming
Video Editing
Sound Design
Product Video
Hype Video

MOTION GRAPHICS & CGI

Motion Graphics Videos for Social Media, Digital & Spatial
CGI Motion Graphics
Animated GIFs

BROADCAST PACKAGE

Topic Openers
Looping Logo Animations
Editable Lower Thirds
Video Buffers & Screensavers
Animated Background Templates

Hype Video

PRODUCT MARKETING VIDEO CONTENT

From scriptwriting and sourcing voiceover talent, to creating CGI and providing video editing and sound design, we helped TK Elevator produce video content that would help them go-to-market.

EOX HYPE VIDEO

We created 1-Minute Product Hero Video to showcase TK Elevator's new product EOX’s 4 key selling points using CGI animations and motion graphics that communicate the core concepts.

VALUE PROPS SALES VIDEO SERIES

Here is one of the four videos we created to showcase TK Elevator's key value propositions to be used for sales campaigns, across social media, and internal sales meetings and presentations.

DIGITAL CAMPAIGN ASSETS

Here are multiple clips we produced using the existing assets we created to showcase product features on TK Elevator's campaign microsite and across social media.

Sales Videos

Digital Assets

GLOBAL BRAND ASSETS

The branded motion graphic design we created to establish a visual identity for the EOX sub-brand became a cornerstone of TKE’s global brand and marketing collateral. This is drone footage shot by the Fuel team showcasing these assets being displayed on TK Elevator Headquarters Building in Atlanta.

Graphics Package